Blog Layout

Why You Need Social Media Marketing

Richard Soto • Jun 12, 2020

Why You Need Social Media Marketing

Why should you invest in social media as part of your business strategy? Here are some reasons why:
  •     Create Awareness
  • If other people are not aware that you exist, they cannot be your customers. Social media helps in boosting your visibility with possible customers. With a social media presence, you can reach a wider range of audiences. This can be done with time and effort. It is also easy to make a business profile across popular social networking sites, which means that there is nothing to lose on your part.
In order to create a social media strategy, it is best to define first what you want to get out of social media. What is your goal? Do you simply want new customers to find out about your products and services? Would you want to have them visit your stores? By making sure that your goal and strategy is specific, you can decide which platform will work best for your business.
  •     Brand Authenticity
Customers are simply not attracted to businesses that are too corporate-styled or dry posts in social media. Rather, allow the personality of your brand to shine with the post that you share over social media. Does the way you present your post speak who you really are?

To get over this, you can practice achieving the right tone, whether it is funny and casual, or friendly and formal. All you need to do is to be true to the identity of your brand, and not become someone whom you are not. Customers and followers are interested in seeing the real people right behind those brands in social media. Make sure that they get that.
  •     Establish Authority
Modern customers are discerning when it comes to choosing the type of businesses that they support, especially those that they learn about over social media. Usually, they do a search and browsing over your social media profile and website before making a purchasing decision.

What will they see when they come across your page? Will they be getting an empty page or one that is filled with valuable information? Quite obviously, preparing profiles that are frequently updated with valuable and relevant content will establish the authority of your brand. It should be every brand’s goal to have a positive first impression, making customers conclude that your business is knowledgeable, trustworthy, and easily approachable.
  •     Boost Engagement
 Social channels are known to evolve, releasing features constantly. For some business owners, especially the new ones, this could be quite intimidating. Take note, however, that there is no real need for you to accomplish everything.

This means that you can find new ways to possibly establish a connection with your customers while learning along the way. You may want to post IG stores to allow your customers to see what happens behind the scene. Other social media features include Q&A Sessions through FB Live. Through time, you will learn more tricks.

Social media marketing is no doubt a strategy that offers several advantages, especially for startups, and even for established names. By updating your social media marketing techniques regularly, you can expect an increase in your traffic, enhanced brand loyalty, better SEO, as well as better customer satisfaction, among others. Remember that your competition may also be doing their best to increase their social media presence, and so should you.
By Richard Soto 12 Jun, 2020
PPC, or pay-per-click advertising, is a type of online advertising with which different advertisers gain something when people click their ads. These ads usually appear on Google, especially right above the results for organic search. As such, they are usually the very first results that you can see. This process involves advertisers bidding on the actual value of a click-based on certain targeting factors like platforms, keywords, location, demographics, as well as the time of day.
By Richard Soto 12 Jun, 2020
Google seems to be tailing us with their constant requirements on algorithm updates. Despite all the fuss with this aspect, there is one thing that proved to be consistent and beneficial for inbound marketers who are looking for ways to further optimize their own websites for searching – keyword research. While doing keyword research is an ongoing thing, the way it is done has evolved. Understanding Keyword Research What is keyword research, you may ask? It refers to the process of searching and analyzing the actual terms that people use in different search engines. Search engine marketers never underestimate the power of keyword search, since the insight coming from these terms helps a lot in creating a content strategy, which further enhances your overall marketing strategy. Is it important? For the past decade, we have all seen who SEO has practically evolved. Keywords used to be unimportant, but with proper optimization, can become a part of the people’s search every day. SEO Strategy – Research Keywords If you consider yourself a beginner in this regard, there are a few things that you may want to focus on. Let us divide them into steps for easier comprehension. Step 1: Create a list of relevant and important topics that are based on what you actually know about your niche. In order to start off with this process, you may want to sit down and think of the topics that you want to rank based on generic buckets. You may be able to prepare with up to 10 buckets of topics related to your niche, and use them to generate specific keywords later on. If you consider yourself as a regular blogger, these terms may refer to the topics that you frequently blog about. They may also be topics that are usually discussed in sales conversations. To help you start, you may want to imagine yourself as your potential buyer. What topics would be interesting to you that you would be compelled to search about them in search engines? Step 2 : Come Up With Keywords Based on the Topic Buckets As of this point, you may have already come up with some topic buckets that you would like to focus on. You can now start identifying specific keywords that you can fill into your buckets. These specific keywords are actually phrases that you think are attractive enough to rank in the search engine results pages (SERP). They are the terms that your potential customers are most likely to search for. Step 3 : Explore Related Search Terms You may have already gone through this step as you also think of the possible keywords that you would like to include in your topic buckets. If you find yourself struggling with thinking of keywords that potential audience would use, you may want to check Google and look at related search terms that appear as you enter a keyword. This is done by scrolling towards the bottom of the search results as you type in your phrase. There will be some suggestions for related searches. You may be able to think of other ideas to consider. You can even extend your search by entering those similar search terms and see what is related to them as well. Step 4 : Combination of Long Tail Keywords and Head Terms Head terms refer to keyword phrases that are more general, broad, and usually shorter. In fact, they usually appear with just one to three words. On the other hand, long-tail keywords, as suggested by the name, are phrases that are longer, which usually contain three words or more. It is helpful to make sure that you have a combination of these head terms with long-tail keywords since it will allow you to create a keyword strategy that is balanced with your goals. Bottom Line There are also other things that you may want to consider, such as checking out your competition. Whether you decide to do this or not is entirely up to you. The most important thing is that you have now established a keyword list that will help you to focus on the best topics for your niche. Just a tip, you may need to reevaluate your keywords after every few months, adding more if needed so that you can continue to maintain your presence.
Share by: